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Automotive Web3 Strategy
Helping the CMO of a major F500 automotive craft a web3 strategy
Context
The CMO of a major automotive brand asked how they could best leverage digital assets and blockchain technology for a sustainable Web3 entry strategy
Work done
Upskilled the CMO's team in Web3 through a series of education sessions. Co-created a strategy combining the unique brand identity of the client with Efiko's knowledge and insights about the digital asset space (such as NFTs). This was achieved through a series of workshops as well as research into competitors and creative ideation.
Outcome
The aligned strategy and an execution plan was jointly presented to the group CEO and planning is commencing to operationalize the strategy.
Efiko’s expert market insights were critical to creating the winning play book for the brand.
Laurent Chemla
Agency Partner
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