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  • Vincent McLeese

F500 Web3 entry strategy

Efiko helped the CMO of a F500 automotive create a sustainable strategy for the brand to enter Web3


From the client:

“Efiko’s expert market insights were critical to creating the winning play book for the brand”

Laurent Chemla, Agency Partner for client


The Challenge:

The CMO of a major automotive brand asked how they could best leverage digital assets and blockchain technology for a sustainable Web3 entry strategy

Work done:

Upskilled the CMO's team in Web3 through a series of education sessions. Co-created a strategy combining the unique brand identity of the client with Efiko's knowledge and insights about the digital asset space (such as NFTs). This was achieved through a series of workshops as well as research into competitors and creative ideation.


The aligned strategy and an execution plan was jointly presented to the group CEO and planning is commencing to operationalize the strategy.

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