F500 Web3 entry strategy

Efiko helped the CMO of a F500 automotive create a sustainable strategy for the brand to enter Web3

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From the client:

“Efiko’s expert market insights were critical to creating the winning play book for the brand”

Laurent Chemla, Agency Partner for client

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The Challenge:

The CMO of a major automotive brand asked how they could best leverage digital assets and blockchain technology for a sustainable Web3 entry strategy

Work done:

Upskilled the CMO's team in Web3 through a series of education sessions. Co-created a strategy combining the unique brand identity of the client with Efiko's knowledge and insights about the digital asset space (such as NFTs). This was achieved through a series of workshops as well as research into competitors and creative ideation.

Outcome:

The aligned strategy and an execution plan was jointly presented to the group CEO and planning is commencing to operationalize the strategy.